Edelman

Turning media coverage and trust scores into a daily briefing analysts can review and send.

Client

Edelman

Duration

2024-2025 (live today)

Solution

Edelman’s communications analysts needed a faster, more consistent way to monitor how media coverage affects a brand’s trust. We designed and built an AI-powered Trust Coverage Bulletin: a daily, brand-specific briefing that pulls in coverage, scores it for trust and impact, and gives analysts a single place to review, curate, and approve before it goes out.

Info

We partnered with Edelman to turn trust measurement into a daily workflow. Starting with discovery and moving through design and development, we built an AI-powered bulletin tool that surfaces the coverage most affecting a brand’s trust and gives analysts a clear way to review, curate, and send it.

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